4th TASK

The next step we are taking is related to advertising. Since we are already familiar with its keys, we are going to put into practice all the theory we have learnt so far.
We are going to create an ad on a touristic activity, place or monument you choose. You can use the channel and the type you prefer. You can get some help by following these hints.

These are the steps you must undertake:
1. The SWOT analysis of the product and the company.
2. Set up your main objectives.
3. Research the market, the competition, your audience.
4. Identify your target audience.
5. Select your channels.
6. Brainstorm for fresh ideas.
7. The design process.
8. Deliver your advertisements.
9. Quantifying and analyzing the results.

Write a kind of "diary" describing the process, explaining all the decisions you have made, step by step, by writing a short remark on each one.
1st. Share remarks on steps 1-5 by 14th of February.
2nd. Share remarks on steps 6-9 by 21st of February.
3rd. Share the final result (your ad) by 28th of February.

You can see some examples here: group 1, group 3, group 5.