We all know the importance of advertising when it is about selling a product. Regarding tourism, the same thing applies. First, we must develop a whole touristic planning to attract visitors' interests and then, we need to release it in an appealing way. We use advertising for this purpose, to make something attractive, so we must become aware of its relevance and the mechanisms and strategies it employs to get this objective.
These are some examples of the result of this reflection:
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